The Balanced Objectification Hypothesis: The Effects of Objectification Valence and Body Sentiment on Source Sentiment.

In this work, we introduced and tested the balanced objectification hypothesis (BOH). Derived from an integration of balance theory and objectification research, the BOH suggests that people seek psychological balance during objectifying interactions with others. Corresponding with the BOH, men and women perceived objectification sources as higher in warmth and intended to approach the objectification source more when they experienced complimentary objectification in conjunction with positive body sentiment (vs.