Front-of-pack nutrition labelling: testing effectiveness of different nutrition labelling formats front-of-pack in four European countries.

In two studies, the impact of eight front-of-pack nutrition labelling formats that differed in complexity was investigated across four European countries. In total 1630 men and women (18-55 yrs) were recruited from Internet panels in the United Kingdom, Germany, Italy and the Netherlands for study 1 and 776 in Italy and the United Kingdom for study 2. Participants evaluated several products (healthier and less healthy variants of the same product category) with a front-of-pack nutrition labelling format.