Science-based communication to decrease disparities in adult pneumococcal vaccination rates.

Objectives: The objective of our study was to determine the effects of science-based communications on the attitude toward pneumococcal vaccination and understand how nonwhite racial and ethnic populations respond to these messages.

Design: Our team tested several science-based communications using a nationally representative survey, and validated them in a local community pharmacy as a field experiment.

Setting And Participants: The nationally representative sample phase was a survey of 3276 participants, conducted by YouGov, a leading online survey firm.