Food is special by itself: Neither valence, arousal, food appeal, nor caloric content modulate the attentional bias induced by food images.

When food cues appear in a visual context, such information is likely to influence eating behavior by enhancing attention for food cues. We investigated whether active but task-irrelevant information could modulate the attentional bias for food stimuli using a novel paradigm in which participants were purposely deceived by being enrolled in a memory experiment. A set of images were first held in working memory and then used as task-irrelevant distractors in a subsequent single target rapid serial visual presentation (RSVP) task, allowing us to investigate the attentional blink (AB) effect elicited by those images.