Post-Movie Subliminal Measurement (PMSM), for Investigating Implicit Social Bias.

New knowledge is continuously gained from a social environment that can influence how people respond to each other. Such responses often occur implicitly, at a subliminal perceptual level, and related brain mechanisms can be experimentally isolated by presenting the stimuli quickly. Subliminal presentation of faces that belong to different ethnicity groups, races, or gender has been shown to be successful in investigating social implicit responses.

Contextual knowledge provided by a movie biases implicit perception of the protagonist.

We are constantly categorizing other people as belonging to our in-group ('one of us') or out-group ('one of them'). Such grouping occurs fast and automatically and can be based on others' visible characteristics such as skin color or clothing style. Here we studied neural underpinnings of implicit social grouping not often visible on the face, male sexual orientation.