The Motivating Power of Visionary Images: Effects on Motivation, Affect, and Behavior.

Objective: Visionary images are identity-relevant, picture-like mental representations of a desirable and attainable future appearing regularly in a person's stream of thought. Prior research indicates that both mental and real images provide access to implicit motives. We therefore proposed that visionary images motivate people by arousing their implicit motives and tested this hypothesis in two experimental studies.

Relationships between implicit motives, self-attributed motives, and personal goal commitments.

This research examined the relationships between measures of the implicit and the explicit motivational systems. We analyzed the relationships between picture-story measures of implicit motives, questionnaire measures of self-attributed motives, and ideographically assessed personal goal commitments within the domains achievement, affiliation, and power through a reanalysis of three data sets from the USA and Germany (total N = 309). No significant positive within-domain correlations of implicit motives with self-attributed motives or personal goal commitments were found, and self-attributed motives correlated substantially and positively with personal goals.