Unclearly immoral: Low self-concept clarity increases moral disengagement.

This research examines the effect of self-concept clarity (i.e., having self-beliefs that are clearly and confidently defined, internally consistent, and stable) on moral behavior.

The effect of disease anthropomorphism on compliance with health recommendations.

Unlabelled: The present article examines how disease anthropomorphism affects compliance with recommendations for preventing the disease. We find that consumers are more likely to comply with health recommendations when the disease is described in anthropomorphic (vs. non-anthropomorphic) terms because anthropomorphism increases psychological closeness to the disease, which increases perceived vulnerability.

The first-member heuristic: Group members labeled "first" influence judgment and treatment of groups.

People often make judgments about a group (e.g., immigrants from a specific country) based on information about a single group member.

Too far to help: The effect of perceived distance on the expected impact and likelihood of charitable action.

Fact: Holding force constant, a snowball thrown from 10 feet away will hurt more than one thrown from 50 feet away; it will have more impact. We show that people expect charitable donations-much like snowballs-to have more impact on nearby (vs. faraway) targets.

It was(n't) me: Exercising restraint when choices appear self-diagnostic.

This research tests the hypothesis that individuals exercise restraint for actions that reflect on their self-concept (i.e., self-diagnostic actions).

The end justifies the means, but only in the middle.

Achieving goals often requires the completion of sequential actions, such as finishing a series of assignments to pass a class. In the course of pursuing such goals, people can decide how closely to follow their personal standards for each action. We propose that actions at the beginning and end of a sequence appear more diagnostic of the pursuer's personal standards than do actions in the middle.