Publications by authors named "Madiha Fayyaz"

Worldwide green products are getting popularity and acceptance due to energy crisis, climate change, and other environmental degradations which reveal the upcoming challenges of the twenty-first century. In construction industry, green housing (GH) is an emerging concept towards environmental sustainability. However, this study intends to consider the green purchase intention of Bangladeshi consumers towards GH through augmented theory of planned behavior (TPB) implantation.

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Background: Hepatitis C virus (HCV) infection is the leading cause of chronic hepatitis which progresses to hepatocellular carcinoma (HCC) afflicting > 170 million people worldwide. HCV 3a is the most common genotype (about 70% of all genotypes) circulating in Pakistan. Expression of HCV individual gene of 3a would facilitate therapeutic and vaccines strategies against chronic HCV and liver Cirrhosis.

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