Effects of verbatim repetition of the headline message on the proceed button on click-through rates in online retail.

For online retailers, increasing click-through rates and reducing dropout rates are critical to success. In this study, we examine the effect of verbatim repetition of the website's headline message on the proceed button, based on research on processing fluency. In our field study involving 956 online platform visitors, we found that verbatim repetitions of the header message on the proceed button resulted in an increase in the conversion rate by more than 10 percentage points compared to gist repetitions and new messages.

Looking Competent Does Not Appeal to All Voters Equally: The Role of Social Class and Politicians' Facial Appearance for Voting Likelihood.

Voters generally value competence in politicians. Four studies, all conducted in Germany, show that this is especially pronounced in people of higher compared with lower social class. The first study, with a representative sample ( = 2239), found that the reported importance of competence in politicians increased with increasing socioeconomic status (SES).

Articulation dynamics and evaluative conditioning: investigating the boundary conditions, mental representation, and origin of the in-out effect.

People prefer linguistic stimuli with an inward (e.g. BODIKA) over those with an outward articulation dynamic (e.

Transparent by choice: Proactive disclosures increase compliance with digital defaults.

Default nudges successfully guide choices across multiple domains. Online use cases for defaults range from promoting sustainable purchases to inducing acceptance of behavior tracking scripts, or "cookies." However, many scholars view defaults as unethical due to the covert ways in which they influence behavior.

When she is Standing Left, she Might be Blamed. Responsibility Attribution for Sexualized Violence Moderated by Rape Myth Acceptance and Benevolent Sexism.

The present research contributes to the literature on victim blaming in cases of sexualized violence. Our findings show that even subtle cues, such as positioning in a picture, can influence blame attribution, particularly for people who are motivated to do so. In our experimental study we could show that with increasing rape myth acceptance as well as with increasing benevolent sexism, participants assigned more responsibility for later occurring sexualized violence to a woman displayed on the left-hand side compared to a woman displayed on the right-hand side of a picture.