The CASE of brand names during sentence reading.

Brand names typically maintain a distinctive letter case (e.g., IKEA, Google).

Top-down feedback normalizes distortion in early visual word recognition: Insights from masked priming.

The identification of visually presented words tolerates distortions in the input format, as Hannagan et al. Plos One, 7, e32121, (2012) demonstrated in a masked priming lexical decision task, showing sizable identity-priming effects with CAPTCHA-like primes. This tolerance to distortion has two potential explanations: bottom-up normalization in the encoding stage (Dehaene et al.

The effect of inter-letter spacing on the N170 during visual word recognition: An event-related potentials experiment.

Previous behavioral studies have shown that inter-letter spacing affects visual word recognition and reading. While condensed spacing may hinder the early stages of letter encoding because of increased crowding effects, the impact of expanded inter-letter spacing is still unclear. To examine the electrophysiological signature of inter-letter spacing on visual word recognition, we presented words in three different inter-letter spacing conditions (default, condensed [-1.

Are the early stages of orthographic processing universal? Insights from masked priming with Semitic words.

Two views contend to account for the processes at play during the early stages of visual word recognition. The first holds that these stages are not modulated by the idiosyncratic properties of different languages. The second maintains that the structural properties of the language determine the weighting of the different domains of linguistic knowledge (e.