Publications by authors named "Mª Belen Prados-Pena"

The role of crafts on a global level has accrued importance at present, both for developing countries and for rural development in general. Governments and institutions are increasingly trying to promote rural development to fight against the flight of the population from rural areas. Crafts is considered an important tool for local economic development and job creation.

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This comparative study analyses the effectiveness of the communications delivered via Facebook by two Spanish airlines, Iberia and Air Europa. Using various indicators, the publications posted by the two Spanish airline companies (Iberia and AirEuropa) on this social media site during the COVID-19 pandemic are examined using two time-frames, namely the "strict lockdown" (between March 14th and June 21st, 2020) and the "new normal" (between June 22nd and September 30th). In this study we examined a total of 39 Iberia's and 49 AirEuropa's posts for the former period and 49 Iberia's and 89 AirEuropa's posts for the latter one.

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