Continuity and change in values in midlife: testing the age stability hypothesis.

Unlabelled: BACKGROUND/STUDY CONTEXT: The "age stability" hypothesis suggests that adults have significant continuities in values over time, whereas the "situational influence" hypothesis suggests that change continues, especially in response to new events and experiences. Deeply ingrained, terminal values may be more stable than other, more instrumental, values. Less research examines changing values than examines changing personality traits and attitudes.

Intrapersonal variation in consumer susceptibility to normative influence: toward a better understanding of brand choice decisions.

The authors examined intrapersonal variation in consumer susceptibility to normative influence as a key mediator of wine brand choice. On the basis of a consumer sample, the authors found that individual values and social identity complexity affect consumer susceptibility to normative influence with downstream effects on (a) which brand benefits consumers desire in wine and (b) choice. Individuals higher on internal values and with more complex social identities were less susceptible to normative influence and placed less emphasis on social brand benefits.