Publications by authors named "Lynn K Harland"
Article Synopsis
- The study aims to investigate how incorporating fun activities in healthcare settings affects customer perceptions and behaviors, focusing on service quality and intent to return.
- It utilizes a 2 x 2 x 2 experimental design, testing three factors: attentiveness to the customer, waiting time, and the level of fun.
- The research fills a gap in existing literature about customer reactions to fun in healthcare, which has been mostly unexplored despite the popularity of related concepts.
