The homophily principle that perceived similarities among people produce positive reactions is a cross-cultural, global phenomenon. The prediction that photographs depicting models similar to the target population improve health communication was tested. Three nationally-representative samples (n = 1,796) of adults who are disabled, seniors, or considered overweight/obese were selected from GfK's Knowledge Panel®.
View Article and Find Full Text PDFObjective: We address cancer communication by creating and assessing the impacts of a theatrical production, When Cancer Calls…(WCC…), anchored in conversations from the first natural history of a patient and family members talking through cancer on the telephone.
Methods: A national study was conducted using a multi-site and randomized controlled trial. An 80-minute video was produced to assess viewing impacts across cancer patients, survivors, and family members.
An online survey was conducted with health educators in Colorado to ascertain their needs and ability to access relevant stock art photographs for their print and electronic educational media. Health educators were dissatisfied with the cultural and demographic diversity of photographs available from their own sources or from commercial stock art websites. There was a perceived need for more photographs that would better represent their target populations.
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