The US Anti-Doping Agency (USADA) and Ultimate Fighting Championship (UFC) recently ended their anti-doping partnership amidst controversy. We treat this decision, and the motivations underpinning it, as a means of exploring the complexities of anti-doping norms and the blurred lines between image and performance enhancing drug (IPED) use in sport and wider society. Drawing ideas from assemblage thinking, we analyse the evolving power dynamics surrounding IPED use, anti-doping policy, and the role of popular athletes in shaping societal perceptions of the use of, and potential harms associated with IPEDs.
View Article and Find Full Text PDFThis article draws on three mutually independent ethnographic studies to explore the private sector market for image and performance enhancing drug (IPED) harm reduction in the UK, specifically examining (1) steroid accessory supplements; (2) blood testing services; and (3) bloodletting services. After contextualising the work with a discussion of IPED use and harm reduction and the substantial growth of the global health and fitness industry, each private sector provision is critically interrogated with the following questions in mind: what is the role and utility of these services compared to public sector provision? Why has the private sector begun to deliver IPED harm reduction products and services in the UK? And how does this provision relate to the health and fitness industry more broadly? The paper concludes with some reflections about the future direction of IPED harm reduction, the importance of community-led services, and the need to think innovatively if we are to best protect users' health and wellbeing.
View Article and Find Full Text PDFThis article theorizes a link between contemporary masculinity in post-industrial spaces and 'hardcore' gym culture. Over the last three decades the health and fitness industry has grown exponentially, with bodily modification and the proliferation of gymnasia, health supplements and wearable fitness trackers now a dominant means by which many construct their identities. Simultaneously, the onset of wholesale neoliberalism, which has caused large-scale de-industrialization and the global outsourcing of labor, has resulted in a macro-economic shift from production to consumption in the West.
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