The relationship between phubbing and green hotel consumption: the roles of need for uniqueness, social value perception, and gender difference.

Green hotel serves as an effective way of achieving sustainable development in hospitality industry, few studies have tested the association between social relationships and green hotel consumption. Since the emerging of phubbing has changed social interaction norm, the association between phubbing and green hotel consumption remains unknown. Drawing upon optimal distinctiveness theory (ODT), the present study aims to address this research gap by examining the relationship between peer phubbing and green hotel booking intention.