Anywhere in the World? The Internationalization of Small Entrepreneurial Ventures using a Social Media Platform.

Unlabelled: This study aimed at investigating the interplay between internationalization and digitalization using a social media platform during the early phases of the internationalization process of new ventures from an emerging economy. The research adopted the longitudinal multiple-case study method of investigation. All the firms that were studied had operated on a social media platform (Instagram) since their inception.