[Safe sex negotiation on TV: gender discourses among female community health workers under the Family Health Program in Porto Alegre, Rio Grande do Sul, Brazil].

This paper analyzes the understanding among female community health workers in the Family Health Program in Porto Alegre, Rio Grande do Sul State, Brazil, concerning the notion of safe sex negotiation promoted by the Brazilian government in AIDS prevention campaigns targeting women. The paper is based on empirical data gathered in 2003. The study focused on TV advertisements used in campaigns by the Brazilian Ministry of Health from 1994 to 2000.