Waste Reduction Behaviors at Home, at Work, and on Holiday: What Influences Behavioral Consistency Across Contexts?

Demand for materials is increasing, along with the environmental damage associated with material extraction, processing transport and waste management. While many people state they recycle at home, adoption of sustainable waste practices in the workplace and other contexts (particularly, on holiday) is often lower. Understanding how to promote more sustainable behaviors (including, but also going beyond, recycling) across a range of contexts remains a key challenge for policy-makers and researchers.

Climate Justice: High-Status Ingroup Social Models Increase Pro-Environmental Action Through Making Actions Seem More Moral.

Recent work has suggested that our cognitive biases and moral psychology may pose significant barriers to tackling climate change. Here, we report evidence that through status and group-based social influence processes, and our moral sense of justice, it may be possible to employ such characteristics of the human mind in efforts to engender pro-environmental action. We draw on applied work demonstrating the efficacy of social modeling techniques in order to examine the indirect effects of social model status and group membership (through perceptions of efficacy, pro-environmental social identity and moral judgments of how fair it is for individuals to perform particular pro-environmental actions) on pro-environmental action tendencies.