Risk aversion, marketing outlets, and biological control practice adoption: insight from pear farmers in China.

Biological control (BC) is an important component of green control techniques, and its adoption in the production of fresh produce holds economic and ecological importance as an alternative to chemical pesticides, yet its current adoption rate is not high. To clarify the issue, this study analyzes the factors that influence growers' adoption of BC practices in China's orchard systems. We focus on how marketing outlets and risk attitudes affect farmers' adoption of BC practices.