Screening, referral, and participation in a weight management program implemented in five CHCs.

Community health centers have the potential to lessen obesity. We conducted a retrospective evaluation of a quality improvement program that included electronic body mass index (BMI) screening with provider referral to an in-clinic lifestyle behavior change counselor with weekly nutrition and exercise classes. There were 26,661 adult patients seen across five community health centers operating the weight management program.

Design and reach of a primary care weight management program.

Purpose: To report the reach of Take Charge Lite (TCL), a lifestyle weight management program.

Methods: Eight months of data were used to determine prescription reach (number of patients receiving a TCL prescription divided by total eligible), visit reach (number of patients with a TCL visit divided by total receiving a prescription), and total reach (number of patients with a TCL visit divided by total eligible).

Results: TCL prescription reach was 42.

Corporate social marketing: message design to recruit program participants.

Objective: To identify variables for a corporate social marketing (SM) health message based on the 4 Ps of SM in order to recruit future participants to an existing national, commercial, self-administered weight-loss program.

Method: A systematically evaluated, author-developed, 310-response survey was administered to a random sample of 270 respondents.

Results: A previously established research plan was used to empirically identify the audience segments and the "marketing mix" appropriate for the total sample and each segment.