Shopping in Reality or Virtuality? A Validation Study of Consumers' Price Memory in a Virtual vs. Physical Supermarket.

This study validates a VR supermarket as a research tool by studying the influence of the food shopping setting on consumers' price memory-an important antecedent for price comparisons in the purchase situation. In a quasi-experiment, two groups of consumers were given a shopping task in either a physical supermarket or a virtual reality supermarket setting. Upon task completion, participants' explicit and implicit price memory was measured across three food product categories (pizza sauce, pasta, and dark chocolate).

Drivers of and barriers to consumers' plastic packaging waste avoidance and recycling - A systematic literature review.

Plastic waste, primarily from packaging, is a growing threat to nature and the environment and a waste of resources, calling for a greener, circular economy based on waste avoidance and recycling. This paper contributes to this goal by providing a systematic review of research, published in English between 2015 and 2020, on drivers and barriers of consumers' plastic packaging waste avoidance and recycling in private households. Focus is specifically on economically developed countries because they are responsible for the biggest share of plastic packaging waste and have implemented the most advanced and ambiguous legislation and regulation for plastic packaging waste prevention and recycling.