Healthy Choices Catch On: Data-informed Evolution of a Social Marketing Campaign.

Objective: Describe how a multiyear, mixed-methods evaluation informed the evolution of a healthy eating and physical activity social marketing campaign.

Design: Focus groups, A/B survey to test messages and images, telephone interviews (2019) with local programmers, and an annual outcome survey.

Setting: Statewide through multiple channels: billboards, transit signs, social media, website, and program resources like banners and posters.

Farmers Market Food Navigator Program: Key Stakeholder Perceptions and Program Outcomes.

The Farmers Market (FM) Food Navigator program was designed over 3 years and follows a social ecological framework to increase vulnerable populations' access to local foods and build confidence to shop in a FM supporting local food systems while promoting fruit and vegetable consumption. Food Navigators followed a program Playbook, though unlike many similar programs, the program did not offer incentives to subsidize FM purchases. To inform program design and understand outcomes, data were collected from Food Navigators, shoppers, FM managers, and FM vendors.