Amor y Salud (Love and Health): a preconception health campaign for second-generation Latinas in Oregon.

Purpose: To develop, and implement, a social marketing campaign to increase preconception health knowledge among second-generation Latinas in Oregon.

Design: Social marketing demonstration project.

Setting: Latino communities in five Oregon counties.

The process and benefits of a university and state health agency collaboration for alcohol-free pregnancies in Oregon.

Background: A significant number of college women are at risk for alcohol-exposed pregnancies because the ages of the heaviest alcohol consumption is typically 18 through 21 years, and contraception may be used ineffectively or not at all. These risks call for greater prevention efforts.

Objective: Collaboration between a higher education institution and a government health agency to reduce alcohol-exposed pregnancies in Oregon.