Social media users' free labor in Iran: Influencers, ethical conduct and labor exploitation.

As social media sites are penetrating our daily lives in an ever-increasing manner, there is a need to revisit and reexplore the theoretical concepts that have gone through paradigm shifts due to the influence of these platforms. In this regard, audience labor theory, which was originally conceptualized in the context of mass media, needs to be reexamined as the divide between production and consumption is getting narrower. Users are no longer passive consumers since social media sites have reduced the cost of production and resulted in the advent of the term "prosumption.

Investigating user perceptions of commercial virtual assistants: A qualitative study.

As commercial virtual assistants become an integrated part of almost every smart device that we use on a daily basis, including but not limited to smartphones, speakers, personal computers, watches, TVs, and TV sticks, there are pressing questions that call for the study of how participants perceive commercial virtual assistants and what relational roles they assign to them. Furthermore, it is crucial to study which characteristics of commercial virtual assistants (both existing ones and those envisioned for the future) are perceived as important for establishing affective interaction with commercial virtual assistants. By conducting 26 interviews and performing content analysis of the interview transcripts, this study investigates how the participants in the study perceive, engage, and interact with a variety of commercial virtual assistants.