Why not nursing.

Does nursing have an image problem that scares off potential nursing students? Here's what high-school students and adult career-switchers think about nursing as a potential career choice.

Keeping the nursing shortage from becoming a nursing crisis.

Healthcare organizations are experiencing an unprecedented shortage of qualified nurses. How can we increase our understanding of how the potential labor pool views the nursing profession and identify recruitment themes to encourage young people and adult career switchers to choose a career in nursing? The authors discuss the results of a study that was conducted to gain a better understanding of the dynamics of career selection among these two target groups and identify what types of communication would motivate young people and career switchers to be drawn to the nursing profession.