Publications by authors named "Lee Ahern"
Article Synopsis
- The study explores which sources of information are most persuasive for young adults in deciding about HPV vaccinations.
- Males are less likely to receive information about HPV vaccines from doctors, parents, or direct-to-consumer advertising, while females find these sources more influential.
- Females respond better to positive messaging in advertising, whereas males show a need for increased awareness about the importance of HPV vaccines, especially given the rising rates of HPV-related cancers in males.
This longitudinal retrospective case study describes the sponsors, ad types, frames and message factors in green advertising over three decades in National Geographic magazine, the bellwether nature publication in the USA. In addition to providing a clearer picture of the extent and nature of environmental strategic messaging over three decades, results provide empirical support for theoretical relationships between the level of green advertising and economic indicators. After providing historical and theoretical context, detailed results are presented for both overall and longitudinal analysis.
View Article and Find Full Text PDFHealth messages can be either informative or descriptive, and can emphasize either potential losses or gains. This study, guided by message framing theory and exemplification theory, specifically investigated the combined effects of messages with loss-gain frames mixed with statistics or exemplar appeals. The findings revealed a series of main effects and interactions for loss-gain frames and statistics-exemplar appeals on fetal alcohol spectrum disorder (FASD) prevention intention, intention to know more, perceived severity, perceived fear, perceived external efficacy, and perceived internal efficacy.
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