Publications by authors named "Lauren Grewal"
Social media allows people to freely interact with others and offers multiple ways for marketers to reach and engage with consumers. Considering the numerous ways social media affects individuals and businesses alike, in this article, the authors focus on where they believe the future of social media lies when considering marketing-related topics and issues. Drawing on academic research, discussions with industry leaders, and popular discourse, the authors identify nine themes, organized by predicted imminence (i.
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- The study examined how the medial prefrontal cortex (MPFC) is involved in self-referencing information for both younger and older adults during an fMRI session focused solely on self-reference tasks.
- Both age groups showed strong activation of the MPFC when remembering self-referenced adjectives, suggesting that this area is crucial for encoding self-related information across ages.
- However, notable age-related differences appeared in regions tied to emotional processing and cognitive control, indicating that how individuals judge themselves can vary depending on whether they also judge others.