Why Psychology Matters in Veterinary Medicine.

As companion animals become more central to individuals and families, there are countless ways that veterinary medical practice can benefit from understanding human psychology. This article highlights how insights from the fields of health psychology and behavioral medicine might hold the potential to improve veterinary practice. We focus on key areas of care for companion animals that are integrally linked to their human caregivers׳ psychological reactions and behavior, including health maintenance, managing illness, and end-of-life care.