Salient nutrition labels shift peoples' attention to healthy foods and exert more influence on their choices.

Nutrition labels are the most commonly used tools to promote healthy choices. Research has shown that color-coded traffic light (TL) labels are more effective than purely numerical Guideline Daily Amount (GDA) labels at promoting healthy eating. While these effects of TL labels on food choice are hypothesized to rely on attention, how this occurs remains unknown.

The Neuropeptide Oxytocin Induces a Social Altruism Bias.

Unlabelled: Current psychological concepts of social and ecological responsibility emphasize the relevance of altruism, suggesting that more altruistic individuals are more likely to engage in sustainable behaviors. Emerging evidence indicates a central role of the neuropeptide oxytocin in promoting altruism. Whether this influence extends to ecological responsibility or is limited to the social domain remains unknown.

Effects of social sustainability signaling on neural valuation signals and taste-experience of food products.

Value-based decision making occurs when individuals choose between different alternatives and place a value on each alternative and its attributes. Marketing actions frequently manipulate product attributes, by adding, e.g.

Food packaging cues influence taste perception and increase effort provision for a recommended snack product in children.

Food marketing research shows that child-directed marketing cues have pronounced effects on food preferences and consumption, but are most often placed on products with low nutritional quality. Effects of child-directed marketing strategies for healthy food products remain to be studied in more detail. Previous research suggests that effort provision explains additional variance in food choice.

Nutrition labels influence value computation of food products in the ventromedial prefrontal cortex.

Objective: Prevalence of obesity is high in most industrialized nations, and therefore, it is crucial to understand contextual factors underlying food choice. Nutrition labels are public policy interventions designed to adequately inform consumers about nutritional value and overall healthiness of food products. The present study examines how different nutrition labels, namely a purely information-based label (guideline daily amount, GDA) and a more explicit traffic light (TL) label, influence product valuation and choice in a functional MRI setting.