The cost of social influence: Own-gender and gender-stereotype social learning biases in adolescents and adults.

Pervasive gender gaps in academic subject and career choices are likely to be underpinned by social influences, including gender stereotypes of competence in academic and career domains (e.g., men excel at engineering, women excel at care), and model-based social learning biases (i.

Gender stereotypes in UK children and adolescents: Changing patterns of knowledge and endorsement.

Across two studies, we investigated gender stereotype knowledge and endorsement in UK schoolchildren, and their impact on academic subject choice. In Study 1, children aged 9-11 (N = 68) and 13-15 (N = 61) completed a newly developed Gender Attribute scale assessing their knowledge and endorsement of gender stereotypes relating to academic subjects and occupations. Participants demonstrated gender stereotype knowledge and endorsement, although significantly higher knowledge than endorsement scores indicated a level of stereotype rejection.

Behavioral conservatism is linked to complexity of behavior in chimpanzees (Pan troglodytes): Implications for cognition and cumulative culture.

Cumulative culture is rare, if not altogether absent in nonhuman species. At the foundation of cumulative learning is the ability to modify, relinquish, or build upon previous behaviors flexibly to make them more productive or efficient. Within the primate literature, a failure to optimize solutions in this way is often proposed to derive from low-fidelity copying of witnessed behaviors, suboptimal social learning heuristics, or a lack of relevant sociocognitive adaptations.

Chimpanzees demonstrate individual differences in social information use.

Studies of transmission biases in social learning have greatly informed our understanding of how behaviour patterns may diffuse through animal populations, yet within-species inter-individual variation in social information use has received little attention and remains poorly understood. We have addressed this question by examining individual performances across multiple experiments with the same population of primates. We compiled a dataset spanning 16 social learning studies (26 experimental conditions) carried out at the same study site over a 12-year period, incorporating a total of 167 chimpanzees.

Visible spatial contiguity of social information and reward affects social learning in brown capuchins (Sapajus apella) and children (Homo sapiens).

Animal social learning is typically studied experimentally by the presentation of artificial foraging tasks. Although productive, results are often variable even for the same species. We present and test the hypothesis that one cause of variation is that spatial distance between rewards and the means of reward release causes conflicts for participants' attentional focus.

The Development of Selective Copying: Children's Learning From an Expert Versus Their Mother.

This study tested the prediction that, with age, children should rely less on familiarity and more on expertise in their selective social learning. Experiment 1 (N = 50) found that 5- to 6-year-olds copied the technique their mother used to extract a prize from a novel puzzle box, in preference to both a stranger and an established expert. This bias occurred despite children acknowledging the expert model's superior capability.

Adaptive cultural transmission biases in children and nonhuman primates.

Comparative and evolutionary developmental analyses seek to discover the similarities and differences between humans and non-human species that might illuminate both the evolutionary foundations of our nature that we share with other animals, and the distinctive characteristics that make human development unique. As our closest animal relatives, with whom we last shared common ancestry, non-human primates have been particularly important in this endeavour. Such studies have focused on social learning, traditions, and culture, and have discovered much about the 'how' of social learning, concerned with key underlying processes such as imitation and emulation.

Do Children Copy an Expert or a Majority? Examining Selective Learning in Instrumental and Normative Contexts.

This study examined whether instrumental and normative learning contexts differentially influence 4- to 7-year-old children's social learning strategies; specifically, their dispositions to copy an expert versus a majority consensus. Experiment 1 (N = 44) established that children copied a relatively competent "expert" individual over an incompetent individual in both kinds of learning context. In experiment 2 (N = 80) we then tested whether children would copy a competent individual versus a majority, in each of the two different learning contexts.

"Model age-based" and "copy when uncertain" biases in children's social learning of a novel task.

Theoretical models of social learning predict that individuals can benefit from using strategies that specify when and whom to copy. Here the interaction of two social learning strategies, model age-based biased copying and copy when uncertain, was investigated. Uncertainty was created via a systematic manipulation of demonstration efficacy (completeness) and efficiency (causal relevance of some actions).

Does a peer model's task proficiency influence children's solution choice and innovation?

The current study investigated whether 4- to 6-year-old children's task solution choice was influenced by the past proficiency of familiar peer models and the children's personal prior task experience. Peer past proficiency was established through behavioral assessments of interactions with novel tasks alongside peer and teacher predictions of each child's proficiency. Based on these assessments, one peer model with high past proficiency and one age-, sex-, dominance-, and popularity-matched peer model with lower past proficiency were trained to remove a capsule using alternative solutions from a three-solution artificial fruit task.

Copy me or copy you? The effect of prior experience on social learning.

The current study investigated children's solution choice and imitation of causally-irrelevant actions by using a controlled design to mirror naturalistic learning contexts in which children receive social information for tasks about which they have some degree of prior knowledge. Five-year-old children (N=167) were presented with a reward retrieval task and either given a social demonstration of a solution or no information, thus potentially acquiring a solution through personal exploration. Fifty-three children who acquired a solution either socially or asocially were then presented with an alternative solution that included irrelevant actions.

Observational learning of tool use in children: Investigating cultural spread through diffusion chains and learning mechanisms through ghost displays.

In the first of two experiments, we demonstrate the spread of a novel form of tool use across 20 "cultural generations" of child-to-child transmission. An experimentally seeded technique spread with 100% fidelity along twice as many "generations" as has been investigated in recent exploratory "diffusion" experiments of this type. This contrasted with only a single child discovering the technique spontaneously in a comparable group tested individually without any model.