Use of breast imaging-reporting and data system (BI-RADS) ultrasound classification in pediatric and adolescent patients overestimates likelihood of malignancy.

Background/purpose: Breast masses in the pediatric population cause patient and family concern, partially driven by public awareness of adult breast cancer. However, the spectrum of breast masses in children differs greatly from that in adults, and malignancy is exceedingly rare. The American College of Radiology Breast Imaging Reporting and Data System (BI-RADS) ultrasound-based classification system is the diagnostic standard, yet no study has validated BI-RADS in pediatric patients.

How consumers view chiropractic advertising.

Chiropractic, as a medical profession, is finally receiving acceptance from the American Medical Association (AMA) and other medical groups. However, what do consumers think about chiropractors and how do they respond to the advertising efforts of chiropractors? This paper presents the findings of a survey concerning consumers' opinions of advertising by chiropractors. Although the opinions of the respondents were mixed, an analysis of the results of the survey suggests important implications for chiropractors and other medical practitioners who wish to use advertising media in marketing their services.