The American Dental Association's oral cancer campaign: the impact on consumers and dentists.

Background: The ADA conducted a public service campaign in late 2001 to raise awareness of oral cancer and of the dentist's role in early detection.

Methods: To gather information about the impact of this campaign, the ADA undertook two surveys. A telephone survey was conducted among 1,270 adult consumers, and a second survey was mailed to a national sample of 2,500 dentists.