Consumers often rely on observable cues that hint at the hidden quality of a product. The aim of this study was to investigate brain activities associated with the country-of-origin (COO) effect and consumer evaluation of a product design. Electroencephalogram recordings were used to observe event-related brain potentials associated with the COO effect and design evaluation.
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March 2016
This paper proposes a method for generating a smooth directional vibrotactile flow on a thin plate. While actuating two piezoelectric actuators spatially across the plate, temporal sweeping of the input excitation frequency from zero to the first mode of the resonance frequency can smooth the perceived directional vibrotactile flow, as compared to a vibrotactile flow generated by conventional apparent tactile movement and phantom sensation methods. In order to ascertain important factors in the excitation pattern, a user study was conducted for three factors (amplitude (constant versus modulated), frequency (constant versus swept), and ending shape (sharp versus smooth)).
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January 2012
This study explores the relationships between consumers and mobile advertisements on attitude change over time. Two experiments were used to investigate both immediate and delayed effects of different media types on attitudes toward mobile advertisements. Experiment 1 formulated three types of advertisements corresponding to three media types: text, still pictures, and motion pictures.
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