A study to assess the feasibility of Text Messaging Service in delivering maternal and child healthcare messages in a rural area of Tamil Nadu, India.

Background: Mobile text messaging is a potentially powerful tool for behaviour change because it is widely available, inexpensive, and instant.

Aims: To evaluate whether mobile Text Messaging Service is a feasible mode of raising knowledge regarding maternal and child health (MCH) and to explore issues related to mobile text messages as a mode of health education.

Method: A community-based intervention study was conducted from January to June 2013 in six randomly selected villages of Vellore district, Tamil Nadu.