Publications by authors named "Kristian Balgobin"

Objective: To identify knowledge, attitudes, and beliefs (KABs) associated with COVID-19 vaccination intentions and assess the impact of vaccine-promoting messages on vaccination intentions.

Methods: Our nationally representative survey measured KABs of COVID-19 vaccination and incorporated a randomized experiment to assess the impact of different framing messages for a video encouraging vaccination intentions among unvaccinated adults in the US. Multivariable multinomial logistic regression models were fitted to investigate the relationships of KABs, trust in public health authorities (PHAs), and vaccine confidence with vaccination intentions.

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Throughout the COVID-19 pandemic, vaccine communication has been a challenge, particularly as some populations may be highly distrustful of information from public health or government institutions. To better understand the different communication needs in Ukraine, an online survey panel of 168 Ukrainian participants viewed six COVID-19 vaccination ads with three variations on vaccine messaging appeals (potential economic impacts of COVID-19 infection COVID-19 disease outcomes, and social norms related to vaccination) and two different messengers (a peer or a health provider). The ad featuring a health outcome appeal delivered by a healthcare provider was most favored ( = 53, 31.

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Background: Increasing vaccine coverage remains the best way to control the COVID-19 pandemic. Healthcare personnel (HCP) have long been the most credible and frequently used source of vaccine information for the public, and an HCP recommendation is a strong predictor of vaccination.

Methods: A survey of HCP was conducted in September 2021 via a double opt-in network panel.

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Article Synopsis
  • - The study explored how tailored health communication strategies can enhance COVID-19 vaccination acceptance by analyzing messaging appeals and their effectiveness based on the messenger (healthcare providers vs. peers) across five countries.
  • - Through a survey of 953 participants from India, Indonesia, Kenya, Nigeria, and Ukraine, results showed that while all messaging appeals were well-received, preferences varied by country; healthcare provider messages were preferred in most countries, while a peer message resonated more in Kenya.
  • - Despite a high approval for ad content, many participants still showed vaccine hesitancy, indicating the need for targeted messaging that considers specific demographic concerns for better engagement and effectiveness.
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Few studies have examined the relationships between the different aspects of vaccination communication and vaccine attitudes. We aimed to evaluate the influence of three unique messaging appeal framings of vaccination from two types of messengers on COVID-19 vaccine acceptance in India. We surveyed 534 online participants in India using Amazon Mechanical Turk (MTurk) from December 2021 through January 2022.

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