Communicating conservation: how do the Nepalese print media portray caterpillar fungus? An analysis of newspaper coverage from 2008-2021.

Caterpillar fungus () makes an economically important contribution to livelihoods of the local people in the Himalaya. Its extraordinarily high market price as an aphrodisiac, and pressure in the natural habitats due to overharvesting and climate change, have attracted local and global media attentions. Despite the wide media coverage on various social and environmental aspects of the caterpillar fungus, a consolidated analysis of the news and featured articles about the different dimensions of the caterpillar fungus is lacking.