Margarine and butter purchases of southern households.

Margarine and butter purchases of 1,061 southern households are reported. These families purchased twelve times as much margarine as butter. Medium-income households, those headed by grammar school-educated persons, households headed by farmers, those with an unemployed homemaker, and white households bought more margarine, on the average, than those in other categories.

Dairy product purchases by southern households.

Dairy product purchases of 1,061 southern households in 1972 and 1973 were analyzed. Quantities purchased increased with income. Whites bought more dairy products than blacks.