Publications by authors named "Kouhua Wu"
Article Synopsis
- This study aims to explore how green product and process innovations affect the competitive advantages of the Chinese automobile industry during COVID-19, emphasizing the roles of corporate environmental ethics (CEE) and management.
- A quantitative research method was used, gathering data from production managers and analyzing it through structural equation modeling-partial least squares (SEM-PLS).
- Results indicate that both green product and process innovations have significant positive effects on competitive advantages, highlighting the importance of corporate environmental ethics as a mediator in this relationship.
