Construction of transgenic that exhibits new reddish leaf and flower colors due to introduction of β-carotene ketolase and hydroxylase genes.

, small white morning glory, is an ornamental plant belonging to the family Convolvulaceae, and cultivated worldwide. generates white petals including a pale-yellow colored star-shaped center (flower vein). Its fully opened flowers were known to accumulate trace amounts of carotenoids such as β-carotene.