The present article responds to the food engineering community's growing interest in an emerging and lauded approach to food preservation, popularised by its developers as ''. A strong campaign in the scientific literature and mass media has recently promoted this technique as a universal replacement for traditional food freezing and the frozen supply chain by highlighting a number of alleged advantages of ''. Some of these claims therefore require a more neutral and critical assessment against the background of the today's state of the art in food freezing technologies.
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