Heroic Helping: The Effects of Priming Superhero Images on Prosociality.

Two experiments examined how exposure to superhero images influences both prosociality and meaning in life. In Experiment 1 ( = 246) exposed individuals to scenes with superhero images or neutral images. Individuals primed with superhero images reported greater helping intentions relative to the control group, which, in turn, were associated with increased meaning in life (indirect effect only; no direct effect).