Customer Engagement in Multi-Sensory Virtual Reality Advertising: The Effect of Sound and Scent Congruence.

Despite the power of VR in immersing viewers in an experience, it generally only targets viewers via and cues. Human beings use more senses to gather information, so expectedly, the full potential of this medium is currently not yet tapped. This study contributes in answering two research questions: (1) How can conventional VR ads be enriched by also addressing the ?; and (2) Does doing so indeed instill more engaging experiences? A 2 × 3 between-subjects study ( = 235) is conducted, whereby an existing branded VR commercial (Boursin Sensorium Experience) is augmented with "sound" (on/off) and (congruent/incongruent/no) "scents.

Skill training preferences and technology use in persons with neck and low back pain.

Background: Neck pain (NP) and low back pain (LBP) are highly prevalent. Exercise therapy helps, but effect sizes and therapy compliance remain low. Client-centred therapy and technology use may play a role to improve therapy outcomes.