Publications by authors named "Kim Mee Chong"
In the process of hikers' choosing a destination, searching for information is one of the important elements, playing a decisive role in decision-making. Based on the Baidu Index for "hiking," this paper analyzes the spatial and temporal characteristics of and factors that influenced network attention to hiking in China from 2016 to 2021. The study found that (1) Network attention to hiking in China was generally relatively stable across the period studied, with highly uneven distribution between different months.
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- The travel and tourism industry faces significant challenges from events like natural disasters, terrorism, and pandemics, prompting a focus on reviving tourism and fostering tourist loyalty post-pandemic.
- Aesthetics, which includes factors like scenery and cleanliness, plays a crucial role in shaping tourist experiences and loyalty, yet research on this topic, particularly regarding memorability, is limited.
- This study analyzes the effects of aesthetic qualities on tourist loyalty, finding that while some qualities don’t directly influence loyalty, they significantly impact memorability, which in turn enhances tourist loyalty.