Who is in the driving seat? Assessing innovation performance feedback and digital transformation of manufacturing enterprises.

The use of digital technologies has enabled enterprises to enhance their innovation capabilities and reconstruct their competitive advantage throughout the wave of digital transformation. Previous research has examined the driving forces behind digital transformation through the lens of institutional theory, resource-based views, dynamic capacities, and upper echelons theory. However, these studies have ignored the fact that the decision makers with bounded rationality formulate digital transformation strategies based on "heuristic decisions".