Publications by authors named "Kevin W Rockmann"

On-demand firms provide services for clients through a network of on-demand workers ready to complete specific tasks for a set contractual price. Given such on-demand work is defined by payment on short-term contracts with no obligation for continued employment, there is little reason to believe on-demand workers experience more than extrinsic motivation and a transactional relationship with the on-demand firm. However, using self-determination theory, we argue that to the degree that on-demand work fulfills innate psychological needs individual on-demand workers will develop intrinsic motivation, which further leads to organizational identification with the on-demand firm.

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The studies described in this article explore the influence of an under-emphasized determinant of cooperative behavior in social dilemmas: affected third parties. Two experiments examined the effect of characteristics of third parties on individual cooperative behavior in social dilemmas, and identified mechanisms associated with these relationships. Study 1 demonstrated that third-party need affects individual cooperative behavior, and tested prosocial motivation and intra-group trust as mediators of this relationship.

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