Your Meal: A Mass Media Nutrition Education Campaign for Oklahoma Teens.

To address a statewide need for obesity prevention, the Oklahoma Tobacco Settlement Endowment Trust launched in 2021, a mass media nutrition education effort for teens, ages 13-18. utilizes the SAVI messaging approach, an audience-centric message development framework that recognizes barriers to healthy living and offers realistic solutions. Five months into the campaign, an online survey was conducted ( = 200) to assess short-term program goals related to campaign delivery, engagement, and relevance.