Publications by authors named "Kazi Md Yusuf"
Article Synopsis
- A study investigated how the length of Facebook posts impacts user engagement and emotional responses, specifically for sports shoe brands, addressing a gap in social media marketing research.
- Researchers analyzed 636 posts collected from January 2013 to December 2023, focusing on eight emotional aspects, and used statistical methods to evaluate the results.
- The findings indicated that longer posts positively influenced emotions like trust, anticipation, joy, and surprise, particularly during the COVID-19 pandemic, suggesting that brands can enhance engagement by using longer content in their social media strategy.
