Shame: mechanisms of activation and consequences for social perception, self-image, and general negative emotion.

In two experiments we explored Tomkins's (1963) concept of shame, comparing conscious versus unconscious shame activation. In line with Tomkins' theory, an impeded positive feedback sequence, consciously or unconsciously perceived, elicited more shame than continuously negative feedback. This was, however, true only for participants with an initially low degree of internalized shame.

Memories of mother, complementarity and shame: predicting response to subliminal stimulation with "Mommy and I are one".

A poorly understood finding with potentially wide-ranging implications is that subliminal stimulation with "Mommy and I are one" affects behavior. In this study (n= 62), "Mommy and I are one" lowered implicit mood (p= 0.0015) in comparison with a neutral stimulus ("People are walking").