Publications by authors named "Katherine Ke Li"
Article Synopsis
- The travel and tourism industry faces significant challenges from events like natural disasters, terrorism, and pandemics, prompting a focus on reviving tourism and fostering tourist loyalty post-pandemic.
- Aesthetics, which includes factors like scenery and cleanliness, plays a crucial role in shaping tourist experiences and loyalty, yet research on this topic, particularly regarding memorability, is limited.
- This study analyzes the effects of aesthetic qualities on tourist loyalty, finding that while some qualities don’t directly influence loyalty, they significantly impact memorability, which in turn enhances tourist loyalty.
